How to Build a Multi-Million Dollar Beauty Brand
Mellisa Butler, Founder of The Lip Bar Leads an Exclusive Master Class on How to Get it Done.
Melissa Butler, is a Detroit native who has skillfully and strategically launched a start-up beauty brand, The Lip Bar, into a nationwide phenomenon. Melissa obtained her Bachelor’s Degree in Business Finance from Florida A & M University before going on to work on Wall Street as a licensed stock broker. Her journey from stocks and bonds to beauty is one that she describes as natural, not because she loved makeup, but because she was frustrated with the industry and therefore created a solution.
Melissa wasn’t willing to accept cosmetics filled with chemicals because she believes beauty doesn’t have to compromise health. She also hated traditional beauty campaigns and their linear approach of beauty. “Everyone deserves to have representation. Without it, we are left seeking validation” she says. It was her belief in health and inclusion that lead her to make lipstick in her kitchen and develop the vegan line, The Lip Bar.
Since launch, Melissa has taken The Lip Bar on Shark Tank, The Bethenny Show and it has graced the pages of Essence, Ebony and Cosmopolitan Magazines. The Lip Bar is headquartered in Detroit and can be found on TheLipBar.com as well as Target.com. And while Melissa has already accomplished so much, she continues to take the beauty world by storm through innovation, integrity and passion.